11 Benefits of Email Marketing That You Must Know
Topic : 11 Benefits of Email Marketing That You Must Know
Email marketing provides a reliable form of communication between your brand and your clients. In fact, there are several benefits of email marketing, only if you implement them strategically.
It’s a cost-effective solution for businesses to reach their customers where they visit every day — their inbox.
There’s a huge number of data to back up the benefits of email marketing:
- 91 percent of US adults most likely to receive promotional emails from brands they do business with.
- According to a study, Email is 40 times more effective than running a campaign to acquire new customers for your business, on Social media platforms like Facebook, and Twitter.
Below, let’s review the top email marketing benefits, which shows us, why it’s one of the most effective marketing tactics?
Benefits of Email Marketing
Email continues to be one of the best ways to reach out to your potential customers. There are many benefits while implementing the perfect email marketing strategy for the business,
- Creating the personalized content.
- Collecting feedback and surveys.
- Improving the sales.
- Communicating with the audience.
- Generating traffic to your website.
- Launching the campaign at right time.
- Capturing more leads.
- Reaching the targeted people and at the right time.
- Producing very cost-effective campaigns.
- Providing more valuable information to the audience.
- Building a community for self-promotion.
1. Creating a personalized content;
With email marketing, you can customize your campaigns and create content that is very engaging.
Personalization can be as small as including a contact’s name in the email. In fact, emails that include the recipient’s first name in their subject line most likely to have a higher clickthrough rate.
On the other hand, you can also create individualized content, segmenting your audience, and send the right emails to the right person.
One of the main benefits of email marketing is that your content can be highly personalized to your audience’s needs. Your emails can have variations including different subject lines or images to increase your engagement.
To have a good email marketing strategy, you need to send the right email to the right customer at the right time. That’s where email segmentation and email personalization can help.
2. Collecting feedback and surveys;
Keeping a pulse on the customer experience is valuable if you want customers to continue to interact, engage, and purchase your product or services from your business.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys and collect feedback from the customer through email campaigns.
With this information, you can come up with strategies to improve your customer experience.
3. Improving the sales;
While email marketing is an excellent marketing tool, it can actually improve your sales and service as well.
Email marketing campaigns also includes encouraging customers to purchase after abandoning their cart or deliver exclusive offers to your customers.
Furthermore, 59% of respondents in this survey say marketing emails influence their purchase decisions.
4. Communicating with the audience;
As a marketer, it is very important to improve your communication with your audience. When your audience feels like they can talk to you, they’re more likely to become loyal customers of your brand.
With email marketing, you can reach more of your potential audience and easily communicate with them. Also, these emails keep your audience engaged every time, throughout the whole year, whether it’s a busy season.
5. Generating traffic to your website;
With email marketing campaigns, you can easily send direct traffic to your site. Also, email is a great way to provide value to our audience, and we do that by sending good content in the emails and generate lots of traffic from it.
When you’re creating an email that links to your content, keep in mind that each and every email must contain a call to action (CTA) button so readers can click through to your site to consume the content.
6. Launching the campaign at right time;
Although traditional marketing campaigns have a time and a good place to start, they can take few months to plan well and organize it.
However, with email marketing, you can create an entire campaign in a short period because they don’t take time to plan. Plus, you can ensure your audience sees the email that is sent at the right time.
7. Capturing more leads;
As for improving sales, you can also increase more leads with email marketing. In fact, if email marketing is used for the long term, it will nurture leads and improve conversions.
Email marketing campaigns can further qualify the leads, so you can ensure that your sales team isn’t wasting time on bad leads.
8. Reaching the targeted people and at the right time;
To have a successful marketing campaign, you have to reach the targeted people and at the right time.
With email marketing, is very easy to reach people because they always check their email, on an hourly basis. They can check their notifications at any time, even on multiple devices, which can improve the success of the email marketing campaign.
This means you’re getting in front of your audience on a daily basis, so you’re always in their top-of-mind.
9. Producing very cost-effective campaigns;
While creating email marketing can be more efficient, It can also generating revenue and more leads.
If needed, you can create an email in one day, which is more cost-effective than the print campaign.
10. Providing more valuable information to the audience;
One of the most important goals of any business is to provide value for your audience so that they can keep coming back to your site.
Email marketing is a great way of marketing to make customers loyal to your brand because you can add value daily, even when customers aren’t making any purchases.
11. Building a community for self-promotion;
Doing self-promotion is one of the best ways to get attention from your audience. If you can not promote yourself, no one will be making any purchases from you.
There’s a lot of learning involved in it, but there’s also a lot of opportunities to engage with your customers, rather than just sending emails all the time.
If you don’t know how to run a successful email marketing campaign. It is difficult to take full advantage of email marketing. Concluded 11 Benefits of Email Marketing That You Must Know.