Tpoc : Ecommerce Marketing
Electronic commerce or e–commerce is a business model that lets firms and individuals buy and sell things over the internet. The Internet has made it easier for all businesses to connect to their customers. The e-commerce industry is a force that no investor can afford to ignore. Ecommerce offers business a whole range of opportunities from increasing your product ranges to generating more sales through an optimized and well-developed website. Read more about Ecommerce Marketing.
Just having an online shop won’t help. To familiarise your online store, you need to have a proper marketing strategy. That is where we come in. Ecommerce marketing is a process where we promote your business throughout the internet and make it possible to reach the right customers. Not just that, by promoting your business we create brand awareness and attract more audiences and generate more leads who then become your potential customers.
So basically E-commerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.
How E-commerce Marketing Works?
Now that you got to know about E-commerce marketing, you might be having doubts inside your head about how marketing works and what strategy we use to promote your business? And the answer is very simple yet very effective. We use social media platforms to promote your business.
With over 500 million daily active users, social media like Instagram and Facebook are the fastest growing social apps around, connecting consumers, influencers, and brands.
With the use of attractive and good quality photos, hashtag strategies, and posting at the right time can help in building a large following of people who are interested in your products. The key to mastering your organic Instagram and Facebook presence is engagement with your followers. And yes, there are other Social media platforms as well where you can promote your products. And ‘Consistency’ is the key. Marketing is a long term process. For better results, need to maintain consistency on social networks with posts engagements.
How We Make Marketing Effective?
You are wrong if you think promotion is easy and just sharing content on social media can immediately generate leads. Before the promotion, there is a very important step that every online business needs to follow. And that is brand building. Let me explain it to you with an example. Now imagine you have an offline store. What is the first thing you do to the store? You make give it an attractive look right with good interiors and other facilities to make your customers feel happy. Same way when it comes to online stores, having a well-designed website is important. Only then it is possible to get more traffic. So at New Digital Genie, firstly we study your website, plan strategies, Optimise it with the right keywords, create the best content, and then start marketing on various networks. So this concludes the topic for Ecommerce Marketing.