Email marketing is one of the most effective ways to reach and engage your audience. In fact, the importance of email marketing for business is so great that we recommend developing a plan for implementation by 2021.
The Importance of Email Marketing for Business
Email is a major part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know without an email address? There’s a good likelihood that you could count these individuals on one hand.
According to Radicati Group, more than half of the world’s population uses email as of 2019. And this amount is expected to grow up to more than 4.3 billion by 2023.
By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, letting them participate and convert more prospects consistently.
Not only does email marketing allow you to take advantage of the possibility of reaching a large group of individuals, but this medium can also offer advantages that other digital marketing tactics can’t provide.
Email marketing allows you to personalize your messaging and tailor messages based on customer actions. You can also segment your audiences to ensure that the right leads are receiving the most impactful information at the most effective times.
Maybe one of the greatest reasons why email marketing is so important is that your opponents are using it. In actuality, Marketing Land reports that of the 1.45 million emails sent per month, 1.38 million of those emails are sent by U.S. companies.
This means that in case you would like to stay competitive in the digital market, your company will need to start using email marketing to reach out to your audience.
There are various email marketing tools available on the internet. I highly suggest picking these email marketing tool, GetResponse or AWeber. You can pick any one of these popular tools that suit your business. You can learn more about it by clicking here.
6 Reasons You Need Email Marketing by 2021
Not quite convinced about the importance of email marketing for business? We have put together a list of strong reasons that your brand needs to start using email marketing to reach and engage your target clients by 2021:
1. Email marketing is very cost-effective.
Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.
While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are hardly any costs involved with email marketing.
In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI.
2. You can reach more mobile customers using email marketing.
Mobile marketing can’t be ignored when it comes to the importance of email marketing.
The number of customers using mobile devices daily continues to climb.
3. You can automate the process of email marketing.
Email automation will continue to be a significant topic from the discussion of the importance of email marketing.
Many digital marketing processes just can not be automated. Email marketing lends well to automation. In fact, automating your emails helps improve the relevancy and timeliness of your campaigns.
4. Email marketing makes it easy to personalize the content for better response rates.
The further we get into the digital age, the more personalization is now important to consumers. Rather than just being served the ads for the same products, digital consumers want marketing to become more personal and tailored to their needs and preferences.
Email marketing makes it easy to personalize the content and messaging you deliver to subscribers.
Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and behave. This can improve both your receptive and click-through rates as well as your overall conversion rates.
5. You can easily measure your email marketing efforts.
The metrics of email marketing are easy to monitor and measure over time. The only way to know whether a digital marketing strategy is working for your business is to gauge the results. Yet another reason why your business needs email marketing by 2021.
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